Please read this document carefully before continuing. Persons who take actions like interactions / visits / sign ups / purchases at the website of Piavita AG acknowledge and agree that information will be collected and processed according to the privacy statement described below. 


Your trust is important to us, which is why we take the issue of data protection seriously and ensure the appropriate level of security. We always take every necessary measure to treat your personal data in compliance with the applicable data protection laws. 

By reading this privacy policy you will get a clear picture of how and why your personal data is collected and processed whenever you access Piavita’s website and online shop. 

As we keep developing and improving our website, and in order to comply with any future regulations concerning data protection, it may be necessary to update, amend or adjust the Terms of Use of our website and the General Terms and Conditions of Sale or this Privacy Policy. Therefore we suggest that you check our Privacy Policy every time you visit our website. Nevertheless, if substantial changes are made to this document you will be informed by the display of a notice on our website. 

Data Controller

Piavita AG (Technoparkstrasse 1, 8005 Zurich, Switzerland), with Commercial Register Number: CHE-293.720.241, operates the website and is therefore the data controller, i.e. the body responsible for the collection, processing and use of your personal data and compliance of the said data processing with the applicable laws.

The provisions of this Privacy Policy shall supersede any terms and previous policies which may be in conflict with the content of this Privacy Policy. 

You can print or save this document by using the normal options of your internet browser.


Please take note of the information below so that you know which data we collect from you and for what purposes it is used.

1. Legal basis for the processing of personal data

Whenever we obtain the consent of the data subject for processing of personal data, Art. 6 (1) (a) of the General Data Protection Regulation (GDPR) applies as the legal basis for the processing of personal data.

In the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) (b) GDPR is the legal basis. This also applies to processing operations required to carry out pre-contractual actions.

In the event that processing of personal data is required to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR is the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR is the legal basis.

If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the data subject do not prevail over the former interests, Art. 6 (1) (f) GDPR is the legal basis for processing.

2. Scope and purpose of the collection, processing and use of personal data

By visiting our website you consent to the collection and use of your personal data as described herein. If you do not agree with the terms set out herein, please do not visit our website. If required by applicable law, we will ask for your explicit consent to process personal data collected on this website or volunteered by you. Kindly note that any consent will be entirely voluntary. However, if you do not grant the requested consent to the processing of your personal data, the use of this website may not be possible.

For the purposes of this Privacy Policy, “personal data” means any information related to a person which can be used to identify that person. If the identity has been removed, the data will be anonymous and will not qualify as personal data.

Processing of personal data means any form of handling your personal data, for instance using, storing, disclosing or deleting the said data. 

2.1. when you visit


Cookies help in many ways to make your visit to our website more secure, user-friendly, simple and pleasant. Cookies do not damage your computer, they do not contain viruses and they do not transfer your personal data to us. Cookies are information files that are stored on your computer and saved by your browser when you visit our website. We use cookies, for example, in order to personalise the information, offers and advertisements that you see and to better align ourselves to your individual interests. Their use does not mean that we receive new personal data about you as an online visitor. Most internet browsers accept cookies automatically. It is possible, however, to configure your browser so that no cookies are stored on your computer or so that a message will always appear when you receive a new cookie.

Disabling cookies may prevent you from being able to use all of the features on our website. 

For more information please read our cookie notice, which can be found here:

Server Log Files

When you visit our website, your browser will automatically collect and store information which is automatically transmitted to us in server log files (our servers make a temporary record of each access and store it in a log file). The following data is collected and stored, without any action on your part, until it is automatically deleted by us after seven (7) days at the latest:

•anonymised IP / IP address

•the time and date of access

•the name and URL of the file called up

•the website from which access is made

•the operating system of your computer and the browser used

•the country from which access is made and the language settings of your browser

•the name of your Internet access provider

The said data is collected and processed for the purpose of allowing you to use our website (establishing a connection), ensuring system security and stability in the long term and allowing our Internet offering to be optimised, as well as for internal statistical purposes. This is our legitimate interest in the processing of data within the meaning of Art. 6 para. 1 lit. f GDPR. The IP address is also analysed in the event of attacks on the network infrastructure of as well as for statistical purposes.

2.2. when you use our contact forms 

You have the option of using a contact form to get in touch with us or to book a free trial of our system.

Doing so requires that you enter the following personal data:


•First name and surname

•E-mail address

We only use this data in order to answer your queries in an optimum manner and in a way that is tailored to you. The processing of your contact request constitutes our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. You can object to this data processing at any time (for more details, see further below, Section 9).

2.3. when you use our online shop

In order to make purchases at our online shop, you will have to provide personal information such as name, contact details and address, and agree to a contract (the General Terms and Conditions of Sale).

If you choose to purchase our products at our online shop we may collect the following personal data from you:

•First name and last name;

•Billing address;

•Telephone number(s);

•E-mail address(es).

You agree to provide personal data which is in all respects true, accurate and up to date and is not, in any

respect, misleading, deceptive or inaccurate or likely to mislead or deceive. 

We may collect information about your computer, including your IP address, operating system and browser

type, for system administration and to collect information about how our customers use our website. This is

statistical data about our users’ browsing actions and patterns, and does not identify any individual. 

2.4 when you register for our newsletter mailing via MailChimp

For the mailing of our newsletter we use the technical service “MailChimp” of the company The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA ( Piavita forwards to Mailchimp the data you provide to us when signing up for the newsletter. Please note that your data will generally be transmitted to a MailChimp server in the USA and stored there.

MailChimp uses that information for mailing and statistical analysis of newsletter by order of Piavita. For analysis, the e-mails sent contain so-called “web-beacons” or “tracking pixels” (single-pixel image files), which are stored on our website. They let us know, for example, whether you opened a newsletter message and which links you clicked on. Technical information is recorded, too (e.g., time of opening, IP address, browser type and operating system). Such data are collected exclusively in pseudonymized format and not linked with your other personal data, so that it is impossible to determine your identity on that basis. Such data are used exclusively for statistical analysis of newsletter campaigns. The findings from those analyses can be used to better adapt future newsletters to the interests of the recipients.

Moreover, MailChimp itself may use such data for its own legitimate interests in need-based design and optimization of the service for market research purposes, in order to determine the home countries of the recipients, for example. MailChimp does not use the data of our newsletter recipients, however, to write to them directly or to forward the data to third parties.

The legal basis for the processing of the data with the consent of the user after the user has registered for the newsletter is Art. 6 (1) (a) GDPR.If you object to the data analysis for statistical purposes, you have to unsubscribe from the newsletter.

To protect your data in the USA, Piavita and MailChimp have entered into a data-processing agreement based on the standard contract clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. Interested parties can view that data-processing agreement at the following address:

Moreover, MailChimp is certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, which require MailChimp to comply with the applicable data protection provisions. MailChimp’s privacy policy is posted at:

2.5. When you use our live chat to contact Piavita

We use the chat service of Olark by Habla, Inc. 245 Ramona St. Palo Alto, CA 94301, which allows Piavita’s customers to chat directly with employees of Piavita and get questions answered. During the chat connection, we display the location, IP address, browser and website visited. We do not have access to this data after the connection has been terminated. For details on Olark’s handling of your personal data and your rights in this regard, please refer to Olark’s privacy policy here:

Olark places cookies on your computer. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the live chat functionality of your web interface.

2.6. When you visit the “News” section on our website

Piavita uses the services of the blogging provider and network A Medium Corporation, 760 Market Street Floor 9, San Francisco, CA 94102, USA. When you visit our website and click on the “news” button on the “Company” menu at the bottom of our website, you will be directed to Medium. 

Medium will process your personal data. Piavita has no influence on which data is processed by Medium and how Medium processes the data. 

For further information on the purpose and scope of the data processing and the further processing and usage of your date by Medium and your rights and settings, see Medium’s privacy policy under

2.7. YouTube Videos

Piavita uses the YouTube embed function for display and playback of the videos from “YouTube”, which is owned by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

The extended data protection mode is used which, according to YouTube, does not begin storage of user information until playback of the video(s). Once the playback of an embedded YouTube video has been launched, YouTube uses cookies to collect information about the user’s behaviour. According to “YouTube”, such information is used to record video statistics, improve user-friendliness and prevent abusive practices If you are logged into Google, your data will be assigned directly to your account if you click on a video. If you do not want your data to be assigned to your YouTube profile, you need to log out before clicking the button. Google stores and analyses your data in the form of user profiles (even in the case of users who are not logged in). Such analysis is performed, in particular, based on Google’s legitimate interests in displaying personalized advertising, market research and/or need-based design of its website. You are entitled to object to the formation of this user profile, in which case you must exercise that right on YouTube.

Regardless of playback of the embedded videos, every time you open the website a connection is established with the Google network “DoubleClick”, which may trigger further data processing that is beyond our control.

Google LLC, which is based in the USA, is certified under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, which ensures compliance with the data protection standards applicable in Switzerland and in the EU. For further information about YouTube’s data protection, see the provider’s privacy policy at:

2.8. Typeform

Piavita uses the service provider TYPEFORM SL, based in Carrer Bac de Roda 163, 08018 Barcelona,

Spain, for the collection of user-replies and surveys on our marketing and product websites. Typeform is

subject to the data protection provisions of the European Union. When participating in a survey, the IP

address of the user, information on the time and duration of the survey as well as the information provided

in the survey form by the user are transferred to Typeform. The privacy policy of Typeform can be viewed


2.9. Google reCAPTCHA

Piavita uses “Google reCAPTCHA” on its website. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has been entered by a human or by an automated program. To do this, Google reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user). The data collected during the analysis will be forwarded to Google. The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that such an analysis is taking place. Data processing is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in protecting its site from abusive automated crawling and spam. For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following links: and

3. Use of your data for advertising purposes

Creation of pseudonymised usage profiles:

In order to provide you with personalised services and information on our website (on-site targeting), we use and analyse the data that we collect about you when you visit the website. For the corresponding data processing, what are known as cookies may be used where necessary (see section 2.1). The analysis of your user behaviour may be used to create what is known as a usage profile. The usage data is combined only with pseudonymous data, and never with data that has not been pseudonymised.

To allow personalised marketing in social networks, we incorporate so-called remarketing pixels from Facebook and Twitter into the website. If you have an account with one of the aforementioned social networks and are logged in at the time of your visit to our website, this pixel links the visit to our website with your account. Log out of your account prior to visiting our website if you would like to prevent this link from being made. Further advertising settings can be made from in your user profile in the relevant social networks.

The creation of pseudonymised user profiles for advertising and analysis purposes is based on a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. This applies to all data processing operations listed in this Section 3. The legitimate interest lies in direct marketing and analysis of the use of our website.

4. Transfer of data to third parties

We pass your personal data on only if you have expressly consented to this, if there is a legal obligation to do so or if this is required in order to enforce our rights, in particular in order to enforce claims resulting from the relationship between you and Piavita.

We also pass your data on to third parties where this is required in conjunction with use of the website in order to provide you with the services requested or to analyse your user behaviour. If this is required for the purposes specified in the preceding sentence, your data may also be passed on to third parties abroad. If the website contains links to websites of third parties, Piavita will no longer have any influence on the collection, processing, storage or use of personal data by third parties once you click on such links and assumes no responsibility in this regard.

5. Cross Border Transfers

5.1. Piavita is entitled to also pass your personal data on to third-party companies (commissioned service providers) abroad, where this is required for the data processing described in this privacy policy. The said third-party companies are obliged to protect your data to the same extent as we are. If the level of data protection in a country does not correspond to the level of data protection in Switzerland or the European Union, we ensure by contractual means that the protection of your personal data corresponds to that in Switzerland or the Economic European Area at all times.

5.2. Data transfer to the USA: 

•For the sake of completeness, we would like to point out to users residing or based in Switzerland that in the USA there are monitoring measures taken by the USA authorities that generally allow the storage of all personal data relating to all persons whose data has been transferred from Switzerland to the USA. This happens without differentiation, limitation or exception on the basis of the aim pursued and without an objective criteria that makes it possible to limit access to the data by USA authorities and its later use to very specific, strictly limited purposes that may justify the intervention associated with both access to this data and use thereof. We would also like to point out that there are no judicial remedies in place in the USA for affected persons from Switzerland that would make it possible to receive access to the data relating to them and to have this corrected or deleted, as well as no effective legal protection against general access rights by USA authorities. We refer the persons affected explicitly to this legal and factual situation so that they can make an appropriately informed decision on whether or not to consent to their data being used.

•For users residing in EU Member States, please note that, from the point of view of the European Union, the USA does not have sufficient data protection levels due, inter alia, to the issues mentioned in this section. To the extent that we have explained in this privacy policy that recipients of data (such as Google, Facebook and Twitter) are located in the USA, we will either based on a contract or by securing certification of these companies under the EU-USA Privacy Shield ensure that your data is protected at an appropriate level by our partners.

6. Data security

We take appropriate technical and organisational security measures to protect any of your personal data that we have stored from manipulation, partial or complete loss and unauthorised access by third parties. Our security measures are constantly being improved in line with technological developments.

You should always treat your payment information as confidential and close the browser window once you have ended your communication with us, particularly if you are on a shared computer.

We also take data privacy within our organisation very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.

7. Tracking tools

On our website we use various tracking tools. We use data for analytics and measurement to understand how our services are used. For example, we analyse data about your visits to our sites to do things like optimise product design. And we also use data about the ads with which you interact to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. These tracking tools are used to monitor your surfing behaviour on our website. This is for the purposes of needs-based design and continuous optimisation of our website. In connection with this, pseudonymised usage profiles are created and small text files that are saved on your computer (“cookies”) are used.

For further information about the tracking tools used and the data processing that takes place, please read Google’s privacy policy:

 8. Analysis of newsletter use

•To send our newsletter, we use e-mail marketing services of third parties (Mailchimp), as mentioned above in section 2.4. Our newsletter may therefore contain a web beacon (tracking pixel) or similar technical tools. A web beacon is an invisible graphic image, 1×1 pixel in size, that is associated with the user ID for the relevant newsletter subscriber.

•The use of these services allows us to analyse whether or not the e-mails containing our newsletter have been opened. In addition, the click behaviour of recipients of our newsletter can also be collected and analysed. We use this data for statistical purposes and in order to optimise the newsletter with regard to content and structure. This allows us to better align the information and offers in our newsletter to the individual interests of the recipient in question. The tracking pixel is deleted if you delete the newsletter.

•If you wish to prevent tracking pixels from being included in our newsletter, please set your e-mail software such that HTML is not displayed in messages.

9. Right to information, correction, erasure and restriction of processing; Right to data portability

•You have the right to receive information about the personal data that we store about you free of charge upon request. In addition, you have the right to correct inaccurate data and the right to delete your personal data, as far as there is no statutory storage obligation or another legal basis for the processing in the sense of art. 6 GDPR that allows us to continue processing the data. You also have the right to reclaim from us the data you have given us (right to data portability). On request, we also pass the data on to a third party of your choice. You have the right to receive the data in a common file format.

•You can reach us for the aforementioned purposes via the e-mail address We may, at our sole discretion, require proof of identity to process your requests.

10. Data Storage

•We only store personal information for as long as it is necessary

•to use the above tracking advertising and analysis services within the scope of our legitimate interest

•to carry out services that you requested or to which you have given your consent to the extent specified above.

•to comply with legal obligations

•Contract data is kept longer by us, as this is required by statutory storage requirements. Retention requirements that oblige us to keep data arise from accounting and tax regulations. According to these regulations, business communications, closed contracts and accounting documents must be kept for up to 10 years. As far as we no longer need this data to carry out the services for you, the data will be blocked. This means that the data may then only be used for accounting and for tax purposes.

11. Right to complain to a data protection supervisory authority

You have the right to file a complaint to a data protection supervisory authority at any time.

12. Copyright and trademark rights

The entire content of the website is copyright protected. All rights are owned by Piavita AG. The elements contained on the website are freely accessible for browsing purposes only. Duplication of this material, or parts thereof, in any written or electronic form is permitted only with a specific mention of Reproduction, transfer, amendment, linking or use of the website for public or commercial purposes is prohibited without the prior written consent of Piavita AG.

The various names and logos appearing on the site are generally registered and protected trademarks. No part of the is designed in such a way as to grant a licence or right to utilise a picture, registered mark or logo. Downloading or copying the website or parts thereof, confers no rights whatsoever in respect of the software or elements of the website. Piavita AG reserves all rights in respect of all elements of the website with the exception of rights belonging to third parties.



This page was last amended on November 1, 2018. If you have any questions or remarks about our legal indications or data protection, please contact us at